About Me
My name is Aidan Corrales and I am a proud graduate of Arizona State University, where I earned my Bachelor's degree in Sports Business, and my Master's in Leadership and Management at Thunderbird School of Global Management.
With over 3 years of experience in digital marketing along with skills in strategizing and developing engaging digital content and campaigns. I aim to leverage my experience into helping brands and organizations forge deeper connections with their customers and audiences. Through innovative marketing campaigns and digital strategies, I aspire to work with organizations to elevate brand narratives and enhance customer experiences.
Let's connect and explore how we can work together.
Contact Me
Experience
Phoenix Suns
Digital Marketing Intern
- Contributed to digital marketing initiatives in ideating and assisting with promotional campaigns for organic brand and partner initiatives.
- Assisted with gameday responsibilities and activations, including fan giveaways, contests, gamification, and uploading media content to digital platforms.
- Coordinated the execution of various in-app push notifications for gameday reminders, gamification promotions, and in-game trigger promos.
- Created and managed multiple analytical dashboards to support and inform digital strategy with data driven insights.
- Tracked and reported weekly Google Analytics data for Suns and Mercury, providing insights to enhance digital performance on both website and app.
- Compiled and analyzed revenue data of CFCs (came from codes) for Suns, Mercury, and Footprint Center digital platforms to inform strategic decisions based on high performing channels and sources over time.
- Designed and evaluated data reporting dashboard for vertical content platform, Storyteller, with recommendations to content strategy and promotional campaigns.
- Developed a dashboard utilizing Google Ad Manager to analyze digital ad performance, providing actionable insights to optimize partner campaigns.
Global Sport Institute/ Global Sport Matters
Marketing and Communications Assistant
- Contributed to social media strategy and execution, posting content across various platforms, enhancing online engagement and brand presence.
- Developed graphics, videos, and animations for Global Sport Institute and Global Sport Matters, incorporating team feedback to ensure alignment with brand vision.
- Created a comprehensive brand guide for both Global Sport Institute and Global Sport Matters, ensuring consistent brand identity and communication across various media and platforms.
- Organized the creation of email campaigns for both brands, ensuring consistent and effective communication with overall audience and targeted email lists.
- Supported website maintenance for both brands, updating with organizational news, new editorial articles, and collaborating with the team for content uploads, ensuring a dynamic online presence.
- Assisted in the execution of both in-person and online events while managing and coordinating tasks such as photography, videography, live social media posting, and event video recaps to enhance event coverage and content variety.
Just Basketball
Social Media Video Editor
- Collaborated with content creators and other team members to ensure the final video aligns with the brand's style and objectives.
- Utilized video editing software Premiere Pro and CapCut to assemble and edit raw footage, ensuring high-quality output within tight deadlines and same-day turnarounds.
- Edited and enhanced video content with B-roll, animations, and other imagery to strengthen the overall message and to increase audience engagement.
Repeat-Three
Founder
- Launched and managed the "Repeat-Three" sports-oriented clothing brand, overseeing website development, social media presence, digital content creation, and product design.
- Implemented strategic social media advertising campaigns, focusing on regional targeting based on current popular sports team players, effectively driving product conversions and enhancing brand awareness.
- Successfully grew the brand's Instagram following to 100+ within three weeks through engaging content curation and posting, while also achieving 34 unit sales in the first two months, demonstrating effective social media marketing and community building skills.
Education
Thunderbird School of Global Management
Master's of Leadership and Management
Arizona State University
W.P. Carey School of Business
Bachelor of Arts, Sports Business
